Andrea Hurtado
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PLANNING my internship in Y&R

10/31/2013

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To Do's before the internship
  • E-mail Eduardo
 -Set working hours
 -Tell him about Thanksgiving
 -Ask him if there is anything I need to know or have for the internship


  • Learn about projects I will work in 
-Learn about Cristal (promotion and company) 
-Learn about Movistar (promotion and company )

  • Create a section on my webpage for the internship 
  • Research the company
  • Look up mentor in Linkedin




To Do's during the internship
  • Work on POL 
-NOVEMBER: 12, 15, 19, 22, 26, 29 

  • Finish POL by December 6
  • Have a review of what I learned during the week.
-Weekly reviews due on: Nov. 16, Nov. 26, Nov. 30 and Dec. 6

  • Blog every day
 -Reflect
-Talk about something I learn
-Add pictures (ALWAYS)

  • Take pictures EVERYDAY
  • Write on the internship section on my webpage
-Talk about what I learned
-Add pictures
-Tell anecdotes
Learning goals for the internship
  • Goal #1: Understand all the different tools and resources that can be used for promotion. Go through all the different sectors (commercials, print ads, billboards, campaign out of home, touch point, etc).

  • Goal #2: Understand the process of development of a promotion.

  • Goal #3: Figure out if I want to pursue this career.


Skill I want to reinforce/ attain from the internship
After researching online about important skills marketers should have I came up with this three skills I want to reinforce and attain during the internship.
Skills I want to reinforce
  • Skill #1: Oral speaking skills
Gain confidence and learn to ask questions and speak up when I need something or I want to learn more or if I need help.
  • Skill #2: Writing skills
"The written word once again dominates. The ability to develop clear, compelling text for multiple media, from traditional print to blogging, is essential." (CHRISTINE KHOR)
-Learn how to develop clear, concise written messages.

Skills I want to Attain
  • Skill #3: Curiosity, agility and experimentation
"Good marketers will take the time to read, search and experiment – to cultivate fresh thinking, build creative ideas and be ready to move quickly," (CHRISTINE KHOR)
-Be curios and ask questions.
-Reserch different concepts and terms that are mentioned to me.
-Read about marketing and ask for cool articles and books that might be helpful.

Picture

Today I finished up my contact information and plan form for the internship and I am ready to go. I am so excited and I can't wait for my first day in Y&R!
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