Marketing is so C O O L

Before actually creating a marketing plan for The Cupcake Factory  business I had to truly understand the true meaning of marketing. 

What is marketing?

RELATIONSHIPS 

Building long-term RELATIONSHIPS with customers and understanding others

SERVING

Understanding and HELPING your costumer and giving them what they want

VALUE

Adding VALUE to the world and to your product 

SELLING

SELLING your product by showing people something that they need

MOVING PEOPLE

Thinking how can you MOVE your people in the right directions

 
EXPERIENCE

Building EXPERIENCE 

The reason I love marketing so much is because it's not only about getting your product out to the world and promoting it but it's about building personal relationships with costumers, building an unforgettable experience for them and most importantly it's all about C R E A T I VI T Y. 

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MARKETING PLAN

Redesigning a brand is much harder than what I thought every single move, improvement or idea has to be developed in full detail and thought through very carefully before putting into action. During class time Gisella, owner of The Cupcake Factory, and I worked together to fully develop the situation analysis, define the target audience and state clear goals.

Situation Analysis/ Target Audience/ Goals

Analyzing the advantages and disadvantages of the company was not easy. There were so many disadvantages that really got us thinking that more and more things had to be fixed before the company was promoted and it reached more costumers. One of the major disadvantages is the companies reputation for being handled by a student. Imagine if a kid and a company sold you cookies which one would you take more seriously? Which one will you be willing to pay more? The company.  Many people think that because the company is managed by a student there is lack of experience, causing the customers to think that the product is not of high quality. Also many customers don't take the business seriously because they don't pay on time or sometimes they ask for lower prices for special orders. If you went to a restaurant will you ask for a lower price for your dish? NO. THis has to change and it really frustrates me people think like this but at the same time it motivates not only me and Gisella to make the company OUTSTANDING. 

When discussing the target audience we realized it was too wide and really if you think about it we can't reach every single person who wants an american dessert so we narrowed it down to: medium and higher class Limeños of all ages and genders. Challenging but reachable.

Setting our goals clear was the hardest because there were so many disadvantages but we had to focus on the most important aspects that will truly make a difference and make the company more successful. So we came up with:

1. Having a force of supply that can sustain any force of demand by finding a partner willing to make and deliver the product.
   
2. Define the brand by creating a brand definition, redesigning the logo, tagline and website/facebook page.
   
3. Market the brand by creating stickers and magnets, as well as through social media: Creating an Instagram account and frequently updating the website, facebook, and instagram page
   
4. Have The Cupcake Factory reach ___ likes by the end of the year and grow by ___ likes every year.
   
5. Regain the trust of customers by always being to their availability and offering quality service. This means answering mails quickly, being flexible with orders,  providing delivery, having an easy ordering system and various forms of payment.
   
6. Creating a more effective ordering and payment system.
   
7. Having good communication with customers so that they are informed of any.

I love marketing and I can't wait to do this project!