#MEDIAMATTERS

Media is EVERYTHING. Media is EVERYWHERE. Media MATTERS. The whole world revolves around media. It has become part of our daily routine, our habits, because it has changed the way we communicate and interact, how businesses market, the accessibly of information, and how we learn. The Internet has REVOLUTIONIZED our modern world.

With only a few CLICKS, you can reach out to people living on the other side of the globe. With a few CLICKS, you can create meaningful advertisements to catch more consumer eyes. With a few CLICKS, you can begin a worldwide conversation by creating a hashtag. MARKETER, more than anyone, have taken control over the media world—especially social media—and have redefined its use. Who knew that a tweet or an Instagram post could reach so many people?  Well, companies are currently HARNESSING the power of these social media sites to reach out to consumers; we’ve seen the impact. Today sales are increasing and advertisements are becoming YouTube sensations.  

The INTERNET and MEDIA have become the most P O W E R F U L phenomenons of our time, they are crucial.

The future of MARKETING is media because this tool has allowed us to create trends, conversations with customers, and even spread the information or promotions around—with one click—to the entire word. MEDIA has made advertising cheaper, expeditious, and efficient. 

As college approaches, I soon have to begin deciding what path I want to follow, and what career I want to pursue. I’m almost certain that I want to study business—major in marketing—for my future career. Therefore, for my IBG I’ve decided to work on my media skills; even though, I won’t start my career right ahead, mastering Photoshop, Illustrator, knowing how to manage social media, and even learning how keep a good online presence are some basics for my career.  The faster I begin to MASTER them, the more SKILLFUL I'll become. 

People, who DOMINATE media, DOMINATE the business world. I, for example, have been a victim of the social media marketing fever. In my Instagram account I follow a user called “JamaWena”, which is managed by some friends in school. They post delicious dishes, snacks, and desserts they eat around in Lima, gastronomic capital. Many times I’ve used their Instagram profile as a culinary guide. Even though they do it for entertainment, they are actually marketing the different restaurants, and as a result people are going there, including myself. They have achieved COMMANDING many foodie’s actions.

More than just BENEFITING from the wide spread of advertisements all over the internet, companies benefit from social media because they are able to see the impact their campaigns have on the people (via likes, shares, retweets, and views). You are able to measure the traffic in your website or page, and you are able to receive instantaneous feedback. Nothing is more valuable than seeing the IMPACT your work has on your audience. Therefore, having a positive and well-crafted online presence is VITAL for anything or for anyone. This is why, for my IBG I’ve also separated some time to RETHINK some areas in my website. I’ve improved the writing and have updated it, but I want to create a theme that remains throughout, I want to make everything more concise, and add media that makes the website more visual appealing.

Media has played a huge role in globalization and networking. It's certainly imperative for the future, and especially key for a marketing carear. If marketing is something I want to pursue, learning how to manage this POWERFUL tool smartly is a great beginning. Media literacy is INDISPENSABLE today. Therefore, if you want to have a memorable online presence, a well known business, or the skills to produce distinct ad, don't satay behind, and begin to UNLOCK the tricks and secrets MEDIA has to offer.