Today we took a filed trip to Jockey Plaza, shopping center, where we looked at different advertisements around the mall. During previous years, in school, I have analyzed many ad's, commercials and pictures in class usually sitting down looking at a projector. Today this was a different experience. GOING to the place makes such a big difference, you actually get to see how the ad is positioned on an specific location to cause a specific impact on the audience. By going to the place I you can even evaluate the reaction of the audience. I was able to look at very cool advertisements and at the same time I learned so many things about effective and ineffective marketing.
It is amazing how many of us are exposed to advertisements day-to-day and we never take the time to think about them or we even learn how to read (understand) them. The people who make these advertisements are so S M A R T. Today I was wowed by many advertisements I saw in Jockey, once I took the time to understand and evaluate them I realized how extremely well thought they were. I would love to take part in the creation of these ad's.
What really stood out to me was how companies think deeply about the displacement , advertisements and distribution of their brand in order to market their products effectively. The adidas store is very consistent and maintains the same patter throughout the store. They have everything in three's just like their logo.