Today I participated in a brainstorming/ idea generating meeting where the creatives presented an idea to the directors of the team. From the time they got to work, until after lunch, the creatives had been together in the conference room discussing an idea and concept for a next campaign that had to be presented on thursday to Cristal.
When I went downstairs for lunch, I could see them drawing sketches, thinking and talking out possible ideas. It was very interesting to see how many ideas were thrown out but only one or two were actually evolved and developed more in detail.
When I went downstairs for lunch, I could see them drawing sketches, thinking and talking out possible ideas. It was very interesting to see how many ideas were thrown out but only one or two were actually evolved and developed more in detail.
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After lunch was over everyone came back to the room and the creatives along with the directors sat in the square table in the center of the room. The first idea was presented: a drawing along with a pitch was shot to the air. I really liked this idea, to me it sounded unique and the message easily transferred in a cool way, but after, it received criticism from the directors I realized it was not an idea worth doing. It was not completely thought through; too many things and too much technology was needed for this idea to happen, and therefore it was going to be TOO expensive. Then when the second idea was presented I could see the lame look on everyones' face of how boring and monotonous this idea was.
Ideas came and left, they started up really good and then BAM, REJECTED. I could see the anger in the creatives eyes as all of their ideas were beign REJECTED. Sometimes the ideas that you truly believe in are not the best options therefore in this type of business you need to be open minded, receive feedback and always be willing to improve or make better the things you already have. I know how annoying it can be to repeat things again and again when you already think they are perfect but every time you change or improve something, even the smallest thing, you product will look a lot better. Also by getting feedback you are able to see the perspective of many people and really figure if the idea, product or concept will succeed or fail.
The most important thing is not only to have the talent but the attitude. Yes the people were angry and at times frustrated but as their ideas got REJECTED and they joked around and new ideas were created and then amazing concepts were build. The first idea is not always going to be the final product; from the first time it is shown it will have many changes before actually becoming a final product. It is all part of the process.
It was interesting to see the different ideas they came up and how they thought through the shoes of the costumers to come up with things consumer would really connect to. This also allowed them to make it fun and entertaining. Creating ideas can be frustrating but it can also be very fun and exciting once you are on the right track!
The most important thing is not only to have the talent but the attitude. Yes the people were angry and at times frustrated but as their ideas got REJECTED and they joked around and new ideas were created and then amazing concepts were build. The first idea is not always going to be the final product; from the first time it is shown it will have many changes before actually becoming a final product. It is all part of the process.
It was interesting to see the different ideas they came up and how they thought through the shoes of the costumers to come up with things consumer would really connect to. This also allowed them to make it fun and entertaining. Creating ideas can be frustrating but it can also be very fun and exciting once you are on the right track!
Today I experienced the most UNEXPECTED event at work. Lunch was just over and everyone was very chill, sitting down and getting ready to work. In front of my desk there is a huge window, while I was stretching and getting ready to start work again something begun to sound, the noise increased and increased but I wasn't worried because it was just like the noise of when a truck passes by you house and the windows sound. However, after a bit not only did the noise got louder but the floor, windows and things on the walls and desk begun to shake. For a second I just stood there shocked and confused. Then I heard: "Earthquake, earthquake!" and LOUD alarm that killed my ears so I went under my table, just like taught in school, it was the first thing that came to my mind.
My friend Melissa laughed and told me to get out so we could leave outside. Along with the rest of the people we went down the stairs calmly and then met up with the rest who where outside already. I was very scared, my legs and hands were trembling; the earthquake was very hard. However, what kept me calmed was the peacefulness and tranquility of the people around me. In school we've never had a real situation so I never knew how the shock actually felt. In situations like this the most important thing is to be calmed down, find the closest exit and wait in the safest area. By loosing controlled and receiving the situation stressed out worst things can happen.
My friend Melissa laughed and told me to get out so we could leave outside. Along with the rest of the people we went down the stairs calmly and then met up with the rest who where outside already. I was very scared, my legs and hands were trembling; the earthquake was very hard. However, what kept me calmed was the peacefulness and tranquility of the people around me. In school we've never had a real situation so I never knew how the shock actually felt. In situations like this the most important thing is to be calmed down, find the closest exit and wait in the safest area. By loosing controlled and receiving the situation stressed out worst things can happen.
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