Before anything is shown, delivered or finished it's not only revised many many times by the creator but also by different people in the team. Small details matter. Why? Well the different components of an ad have a huge impact on the consumer, therefore everything that is included or the way it's modified has a specific reason or roll. Colors have a HUGE impact on the audience thus using bright yellow or dark yellow can create a different emotion and change the meaning or the message you want to transmit. Even something as small as having people celebrating standing or sitting create a totally different atmosphere and feeling which change the way people feel about the ad, brand and product.
I was truly impressed by how the designers spend at least 10 minutes choosing weather the beer can in the add shines or doesn't. I heard the clicking noise back and fourth, back and fourth of them looking at the different options so they could choose the best option which embraces the message of the ad clearly.
I was truly impressed by how the designers spend at least 10 minutes choosing weather the beer can in the add shines or doesn't. I heard the clicking noise back and fourth, back and fourth of them looking at the different options so they could choose the best option which embraces the message of the ad clearly.
When I do posters, Powerpoints, Keynotes, etc. for school I never truly sit down and think of the emotion, message or idea I want to transmit or even how the different things I include in my presentation affect how people understand what I present about. Neither I connect the structure of the paragraphs, slides, colors, designs, pictures of the presentation to the topic I am presenting when I do things for school.
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But why not think about this things?
This small details are what make an impact on the audience and what you want to tell them. I think it is a valuable skill because if you know your audience and know exactly what you want to tell them you can evaluate those small details and appeal the presentation (posters, Powerpoints, Keynotes, etc.) more to them, therefore be more effective transmitting whatever is you want to tell them.
By connecting more to the audience you are more persuasive, engaging and you make your audience want to hear or look from you. If I would of payed attention to the small details in my finance project like the way I refer to my client, how I organize the slides, the vocabulary I use, the kinds of visuals, text and even the tone of my voice I could have done a better job and persuaded my client better. If the finance project would of been real I could have actually earned more money if he choose to invest in my stock.
In this business is about the small things since the companies who they promote are selling a product or service, they want to adhere to the public the best way possible so that you can have more costumers that are happy and demand more the product/ service.
By connecting more to the audience you are more persuasive, engaging and you make your audience want to hear or look from you. If I would of payed attention to the small details in my finance project like the way I refer to my client, how I organize the slides, the vocabulary I use, the kinds of visuals, text and even the tone of my voice I could have done a better job and persuaded my client better. If the finance project would of been real I could have actually earned more money if he choose to invest in my stock.
In this business is about the small things since the companies who they promote are selling a product or service, they want to adhere to the public the best way possible so that you can have more costumers that are happy and demand more the product/ service.
Today we discovered a small detail which had never been revised and it is a BIG problem. When you click the commercials in Cristal channel in Youtube there is a pop up that asks you to sign in to confirm your age. As soon as I saw this I though to myself "Oh if I clicked a video and this came up I would close it", why? If you think about it is very annoying when you do an extra step, such as sining in. From the visit of Randy Schere I learned that people want to see news fast, right away, without having any disturbance or without taking so much time. So if people want things fast this is not helpful because they have to take the some to log in and if they don't have an account they might have to create one, and who wants to talk so much time to watch a 30 second commercial? No one, I wouldn't.
This is something that Cristal should consider changing. Not only the money invested in the promotions is wasted, since it becomes useless because people don't watch it, but also they loose costumers. Since they are not watching the commercials they are not informed of what new things are up therefore they stop buying or loose interest in their brand.
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Today I was also able to clear out two of my biggest doubts.
1. Have you ever failed at a deadline? What happened?
YES, they have fail at deadlines and the consequences are big even though they always get fixed. When they mss a deadline everything is pushed back while they inform the costumer, Cristal, that they didn't have their promotion on time they also talk to the media companies whom they ask to tell the channels, newspapers or billboard owners if they can give them more time so they can finish and the promotions can be published.
Imagine what it's like here is not only about asking for more time but also loosing money since they don't have anything displayed they are paying for something that is not beign put up or is beign shown.This is why the real business world is not like school deadlines matter and there is no pushing back.
In order not to miss deadlines it is important to have a good plan so that you accomplish everything you need to do. This is why I spread my work in my weeks and plan as much as I can in advance.
1. Have you ever failed at a deadline? What happened?
YES, they have fail at deadlines and the consequences are big even though they always get fixed. When they mss a deadline everything is pushed back while they inform the costumer, Cristal, that they didn't have their promotion on time they also talk to the media companies whom they ask to tell the channels, newspapers or billboard owners if they can give them more time so they can finish and the promotions can be published.
Imagine what it's like here is not only about asking for more time but also loosing money since they don't have anything displayed they are paying for something that is not beign put up or is beign shown.This is why the real business world is not like school deadlines matter and there is no pushing back.
In order not to miss deadlines it is important to have a good plan so that you accomplish everything you need to do. This is why I spread my work in my weeks and plan as much as I can in advance.
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